…apresento-vos o meu novo bebé, o abbrigate*.
Tem sido uma das razões para a minha ausência e para o meu atraso nos relatos das férias, mas é com muito gosto que me atraso em todas essas lides bloguísticas porque a razão é boa. Tudo começou há algum tempo atrás, em conversa com a minha amiga tricotadeira, e agora sócia e “partner in crime”, Joji.
Sei que este blog é em português – e assim se manterá – mas hoje abro uma excepção para vos deixar aqui o texto do lançamento da nossa marca de roupa para bebé tricotada à mão. É que o cansaço é demasiado para a traduzir.
Era uma vez…
Once upon a time, in a far, far away land, two wizards joined forces against cold weather and came together to create abbrigate*, a new brand of hand-knitted, deliciously yummy baby wear to protect the youngest of the youngest from the cold.
Joji, one of the wizards, was a mom of two little wizard-apprentices. She used her knitting powers ever so intensely that one day she found out there was not one, not one single boy or girl suffering from shivers in those chilly days and nights of winter. Suddenly, she had no one else to knit for, because everybody around her was warm and cozy.
One day, Billy, the other wizard of this tale, told Joji:
“Oh, dear friend, don´t be sad! Why don´t you use your powers to keep children warm… everywhere in the world? There are other kingdoms out there who may be in need of your amazing knitting powers!”
We all know wizards never quit, so Joji and Billy sat down with their wizardry books and made an oath:
“We shall keep all babies warm and cozy during those chilly days and nights throughout the year!”
And, after repeating it three times, abbrigate* came to life.
abbrigate* is a mom-owned brand of hand-knitted, ecological baby wear.
abbrigate* garments have an unique character because:
– they´re exclusively designed by abbrigate*, for abbrigate*; they can even be customized by embroidering the baby´s name!
– they´re ecologically sound: fibres are carefully selected to combine the best materials with ease of care. That´s why we use hypoallergenic fibres that are machine washable.
– they´re handmade by knitters who earn a fair wage by doing something they enjoy.
abbrigate* ´s first line of products is a collection of Baby Kimonos for babies up to six months old. Kimonos come in ten (almost edible, may we add) colours, from the classic rose and blue to bolder alternatives. Future projects include expanding the offer with different models (late 2009), as well as launching specially designed, limited editions of our classic line.
Try our wizardry today and see how good our garments look even after being used by your children, your friends´ children and your grandchildren. And we´re not exaggerating! Find us on: